Research and Insights

  • The Illusion of Growth

    The Illusion of Growth

    Growth in tourism revenue in the Navarre Beach area has been due mostly to inflation rather than real tourist activity since early 2020. At that time, the area (and the rest of the world) experienced a major market crash; the subsequent recovery of which drove inflation upward and ultimately stalled the tourism market in the…

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  • Follower Inflation is a Real Thing Now

    Follower Inflation is a Real Thing Now

    Follower inflation has diminished social media influence, complicating business dynamics and creating risks for serious owners as follower counts lose value and impact.

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  • Short-term vacation rentals are a forward-priced market

    Short-term vacation rentals are a forward-priced market

    Short-term vacation rentals operate uniquely, with pricing influenced by time-sensitive factors, making traditional metrics inadequate and leading to volatile and speculative pricing dynamics.

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  • Navarre, Florida is in a housing bubble

    Navarre, Florida is in a housing bubble

    Navarre, Florida’s housing bubble stems from easy debt, high rents, stagnant wages, and speculation. Fixed-rate mortgages prevent an immediate market crash, prolonging the situation.

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  • The housing market in Navarre, Florida could be at risk with rising fuel costs

    The housing market in Navarre, Florida could be at risk with rising fuel costs

    Navarre, Florida faces economic decline due to rising transportation costs, stagnant job growth, and unsustainable residential development, leading to decreased property values and potential insolvency for residents.

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